The first theme pink globalization concerns the global impact of hello kitty. Aside from hello kittys associations with japanese identity, and how this has expanded to include the wider spectrum of asian identities as well, yano also interrogates the idea of hello kitty as being representative of the emasculated state of postwar japan. When i saw the title of this book, i thought it referred to the last, as in the pink dollar. The first book in the subfield of hello kitty studies, pink globalization explores kittys kawaiipolitik in her 2011 study airborne dreams. Nisei stewardesses and pan american world airways duke university press, 2011, and pink globalization. The concept of pink globalization the spread of cute or kawaii goods from japan to other parts of the world connects the expansion of japanese companies to overseas markets. Hello kittys trek across the pacific is the book for you. Pink globalization follows the rise of hello kitty in both its early domestic evolution and its international expansion. Pink globalization is a quite extensive book detailing sanrios influence on international pop culture. Focusing on the period from 1998present, the book considers the iconic spread and transformation of sanrios character in the context of marketing strategies based on creating an ideal of happiness sustained through gift.
Although she acknowledges the scope and limitations of her book in the introduction, it sometimes feels as if yano attempts to cover too much ground. Yano, professor of anthropology at the university of hawaii, has conducted research on japan and japanese americans with a focus on popular. Yano examines the creation and rise of hello kitty as a part of japanese cutecool culture. In pink globalization, christine yano examines the creation and rise of hello kitty as a part of japanese cutecool culture. The book is divided into seven chapters bookended by an introduction and two appendixes. Nisei stewardesses and pan american world airways, christine yano pieced together the story of one of the worlds most famous airlines by conducting interviews with former employees, with a focus on a specific program in the corporations. This is a pivotal concept undergirding the book s arguments and is defined as the transnational spread of goods and images labeled kawaii cute from japan to other parts of the industrial world p. Pink globalization is a quite extensive book detailing sanrios influence on.
Yano examines the creation and rise of hello kitty as a part of japanese cutecool c. Yano argues that the international popularity of hello kitty is one aspect of what she calls pink globalizationthe spread of goods and images labeled cute kawaii from japan to other parts of the industrial world. Gender and sexuality in asia and the pacific issue 34. A professor of anthropology at the university of hawaii, she has spent a decade conducting research and interviews, and pink globalization is a textheavy tome defined by long blocks of winding. From the beginnings of hello kitty in 1974, to her arrival in the states in 1976, onward throughout today. Pink globalization hello kittys trek across the pacific. My first tangible memory of sanrios anthropomorphic white cat is rather unremarkable. The book is a series of essays, i suspect, topics compiled over a decade or more by a cultural studiesleaning anthropologist, but rounded into a coherent text about what the author calls japanese cutecool, with the linking theoretical theme of joseph. Hello kitty blurs the lines of art and commerce book. Hello kittys trek across the pacific by christine yano duke university press undoubtedly, hello kittyas product, as logo, as designis artistic expression. Yano my last seminar in english was a wonderful course taught by the chair of my committee on asian american cultural critique.
Yanos book, pink globalization hello kittys trek across the pacific, she argues several points of how the concept of pink globalization was created in japan and then spread globally throughout various cultures and countries. For ardent fans or the casual hello kitty consumer, christine yano s book, pink globalization. Author christine yano compellingly recounts the progress from the brands midseventies birth to its gradual permeation of cuteculture to become a predominant symbol of femininity avidly embraced by japanese girls. Pdf pink globalization download full pdf book download. Hello kittys trek across the pacific duke university press, 20, christine yano offers a fascinating study of hello kitty as a global commodity and world idol. Pink globalization by christine yano explores the omnipresence of hello kitty both in japanese culture as well as in western countries. Before that class my background in asian american studies was pretty much absent. Author christine yano compellingly recounts the progress from the brands. Yano argues that the international popularity of hello kitty is one aspect of what she calls pink globalization the spread of goods and images labeled cute kawaii from japan to other parts of the industrial world. Obviously, japan specialists and symbolic anthropologists will love this book. Hello kitty is one aspect of pink globalization the spread of goods and images labeled cute kawaii from japan to other parts of the industrial world. Read pink globalization hello kittys trek across the pacific by christine r. After reading ken belson book for a hello kitty panel i did at a fan convention, i was made aware of pink globalization hello kittys trek across the pacific by christine r yano, a professor and chair of anthropology at the university of hawaii, manoa.
Pink globalization hello kitty paper 1 in christine r. I remember spying a small plush hello kitty in a shop in new yorks chinatown that i simply had to have. Reischauer professor of japanese politics and director of the weatherhead center for international affairs program on u. Yano, duke university press the rise of hello kitty as a cultural icon has mirrored the expansion of japans pop culture overseas in the past 40 years or so.
Hello kittys trek across the pacific has a little something for everyone. Highly recommended for its careful and detailed analysis of the complete. The book focuses on hello kittys influence outside of japan, mainly in the united states and asia, although some reference is made to latin america. Hello kittys trek across the pacific by christine r. I remember pleading with my parents until they finally broke down and how i played with her and took her everywhere with me for a whole montha lifetime in the. Theatre and cultural studies and from susan napier, anne allison, christine yano and others. Pink globalization in pink globalization, christine r. Pink globalization available for download and read online in other formats. Yano, duke university press the rise of hello kitty as a cultural icon has mirrored the expansion of japans pop cultur.
Analyzation and critique of a cute global character. Search for library items search for lists search for contacts. Hello kittys trek across the pacific, with susan pharr, the edwin o. Yano begins the book by tracing japans kawaii culture that initially enabled the creation and success of hello kitty in japan in the 1970s. In this book the author examines the creation and rise of hello kitty as a part of japanese cutecool culture. Yano argues that the international popularity of hello kitty is one. Next tuesday, yano will discuss her 20 book, pink globalization.
Christine reiko yano in pink globalization, christine r. The introduction sets the theme that hello kitty has a global reach. Hello kittys trek across the pacific intersections. Pink globalization follows the rise of hello kitty in both its early domestic. Gender and sexuality in asia and the pacific issue 34 march 2014.
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